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Marriott set to Dazzle with tech start-up scheme

Tech start-ups selected from 150 entries into Marriott's accelerator programme, Marriott TestBED

Pictured: Laura Stembridge, founder of Jambo, one of two selected start-ups that will be trialled in Marriott TestBED

Two tech start-ups have been selected for a landmark support programme with Marriott Hotels, where their products will be piloted in a Marriott hotel.

Dazzle, an in-room voice activated personal assistant that uses a hybrid of Artificial Intelligence and human brain to answer guest queries and services, and Jambo, a location-based mobile platform that enables business professionals to connect and network, were chosen from 150 entries for the hotel company's new accelerator programme Marriott TestBED.

The creators behind the two start-ups will also receive mentoring and training from industry leaders during the six-month trial, as well as exposure at relevant events.

Judge Elizabeth Varley, founder and CEO of TechHub, the global community for tech entrepreneurs, said: "The dedication of the finalists to advancing how we'll travel in the future showed through in their innovative products.

"Dazzle excited us because of the rapid developments we've seen in voice-activated interfaces and artificial intelligence over the past year, as well as its real potential to enhance the guest experience. In Jambo we saw the benefit for travellers who are increasingly looking for opportunities to connect to other people, and the opportunity to view the hotel as that connection platform."

Osama Hirzalla, vice president brand marketing & eCommerce Europe at Marriott International said: "This whole process has reminded us of the wealth of talent lying in the start-up community and we are tremendously excited about working alongside these two companies in the months to come."

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