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Massive 10,000 incentive en route to New Zealand

New Zealand to welcome Amway China delegates in a win worth $50 million

Pictured: Tourism New Zealand General Manager Asia David Craig, President of Amway China Audie Wong, New Zealand Prime Minister and Minister of Tourism John Key, and Mayor of Queenstown Vanessa van Uden

New Zealand's Queenstown has won a massive incentive from Amway China, which will see 10,000 delegates visit in 2018.

The incentive, worth an estimated $50 million (£24m), will be divided into multiple waves of five-day programmes across autumn, attended by 500 people at a time.

It is big news for the South Island city, generally known as a winter ski destination, as it will help boost the off-peak season.

Tourism New Zealand chief executive Kevin Bowler said: "The $50 million in value is estimated just from Amway’s spend on the incentive alone. Each of the 10,000 staff will also contribute additional personal spend

while in the country bringing the total even higher.

“The win also sends a clear message that New Zealand is a significant player in the incentive business sector.

“It comes as a result of collaboration at its finest. We know that one of the key reasons New Zealand won was because of the coordinated approach we took and the proposal that answered all of Amway’s questions.

“Tourism New Zealand’s role is to identify the opportunity, create a relationship with a business and bring our marketing expertise to the table, to support a competitive bid. We then look to industry partners to deliver the most compelling offer possible. Once again, Air New Zealand, Destination Queenstown and numerous local Queenstown businesses stepped forward to make this happen."

The win was a result of a collaboration between Tourism New Zealand and its partners Destination Queenstown, Air New Zealand and Immigration New Zealand.

Bowler added that Immigration New Zealand played a pivotal role, saying: "Bringing 10,000 Chinese into the country will require significant coordination and efficiency in regard to visa processing.”

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