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MasterCard to share strategy at UK Events Week

Head of consumer marketing Europe Beatrice Cornacchia to speak at anticipated event during UK Events Week

Pictured: MasterCard's head of consumer marketing Europe, Beatrice Cornacchia

MasterCard marketing masterminds will reveal how experiential tools can mix with digital to alter attitudes as part of the inaugural UK Events Week.

Beatrice Cornacchia, head of consumer marketing Europe for MasterCard, will explain how the financial services brand has successfully changed perception through increased experiential activity. 

She said: "Today’s connected audience is more reachable in real-time and content is instantly shareable, which should be a dream for all marketers. Technology is enabling us to offer more priceless experiences that help us to form a more valued connection between our brand and the consumer. My seminar will reveal the secrets of how we’re doing this by ‘Connecting People to Priceless Possibilities’ and how we’re seeking the help of the global events and hospitality sectors in order to build on the success we’ve already achieved.”

Cornacchia's talk will take place on Tuesday 1 March at The View from The Shard. Tickets are free and will go live for the session on Thursday 28 January. Register at

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