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Meetings business heads to south of France safety

Monaco reports 12 per cent year on year increase in business, with the UK market a particular strength

Pictured: Monaco, where events business was up 12 per cent year-on-year in March

The south of France’s perception as a safe destination has underlined a 12 per cent uplift in meetings and events business.

An increased number of clients are enquiring about and taking their events to the Côte d'Azur and Monaco, as the region benefits from business that has moved away from Paris in the wake of two terror attacks during 2015.

Sandrine Camia, director of the Monaco Convention Bureau, said year-on-year meetings business was up by 12 per cent in March, while the first quarter of 2016 was the principality’s strongest in the sector since the financial crisis of 2008: 38 per cent of room nights were from meetings and events business.

She said: “The security aspect of the principality is part of our DNA. 

"Monaco has always ensured the safety of its residents, visitors and customers who are paying more attention to safety since the dramatic events in Paris in 2015. 

“Security becomes a major destination choice criteria for business as well as accessibility and prices, thus our attractiveness is enhanced. We received a few last minute requests at the end of 2015 and the start of 2016 for events initially planned in Paris, some of these were confirmed in Monaco.”

Pierre Oudin, associate director at Côte d'Azur-based destination management company Raising Stones Events says anecdotal evidence pointed to a strong UK performance from the company’s offices in Antibes and Monaco. He added: “The perception of security in Monaco is very strong. We have received more requests and the UK market is doing very well.”

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