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Membership up as SITE GB targets year of change

Chapter reports 15 per cent growth in membership as it aims to provide a 'professional education programme'

Pictured: SITE GB Chapter president Fiona McGrory

An increased focus on education and knowledge sharing has sparked growth in membership at the SITE GB Chapter.

The association, the Society of Incentive Travel Excellence, has reported a 15 per cent increase in membership after responding to feedback for a more professional education programme.

“2016 is a year of change for SITE GB,” chapter president Fiona McGrory said. “To grow the chapter we must think beyond networking events to the delivery of cutting edge professional development content that engages our attendees and ensures they leave better educated and better able to conduct the business of incentive management. Our opening event, just two weeks ago, focused on the delivery of our new message, plans and members benefits as well as our desire to work more closely with the industry and deliver more of what members asked for. The second allowed us to immediately demonstrate that commitment through relevant and focused content.”

More than 50 attendees debated security and crisis management at the latest event held at The Langham hotel, with agencies such as Grass Roots Meetings & Events, BCD Meetings & Events, Banks Sadler and HRG represented alongside suppliers including Rosewood Hotels, London & Partners, Virgin Atlantic and the Barbican.

“Security has never been more important for our industry, it has become a tangible part of the planning and sales process and a high priority for many organisations,” added McGrory, of the InterContinental London Park Lane. “Monday was the first in a series of educational events examining the importance of security and crisis management for those working in incentive focused roles.”

Members agreed that SITE had needed to inject added value to its events.

Virgin’s Rebecca Duncan added: “They have clearly listened to the members and done so in a truly impressive way in just the first few weeks of the year. The security and crisis management debate was particularly inspiring and not just because of what is a very important topic. The style with which it was delivered, the engagement from the audience and the overall experience has me looking forward to seeing what else they will achieve.”

The Chapter’s next event will be held on 26 April, with further details to be confirmed.

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