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More than half of organisers want travel times of under an hour, poll finds

Poll by The Barbican finds 58 per cent of organisers think travel to UK events should take less than an hour
09/11/2017

Pictured: the Elizabeth Line will reduce travel time to the heart of London

More than half of organisers think travel to UK events should take less than an hour, according to a survey by the Barbican.

Keeping travel time to under 60 minutes was a priority for 58 per cent of the respondents in a recent poll by the venue of 120 of its clients. 

“It is no surprise that organisers want to minimise travel time but keeping it to less than an hour is tough, even for many commuters,” said Jackie Boughton, head of events at the Barbican. “It is clear from these results that delegates want to focus on productivity and work rather than logistics and travel.  A fact that was confirmed by the respondent’s unwillingness to change transport as part of their travel arrangements (64 per cent would change a maximum of twice). 

She added that the findings highlight the importance of projects such as HS2 and the Elizabeth Line, both of which will substantially reduce travel time to the heart of London.

Boughton said: “There will always be a need for organisers to balance accessibility and location.  We are lucky to have a wide range of high quality venues with stunning facilities here in the UK.  Organisers however need to juggle the appeal of each venue and its surrounding infrastructure and opportunities with ease of travel.  Here at the Barbican we have historically benefited from easy access.  This will only improve as the Elizabeth Line and HS2 add to delegate travel options.”

The research was conducted amongst more than 120 Barbican clients during autumn 2017:  53 per cent of respondents were corporate bookers, 21 per cent association and 26 per cent agency.


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