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NEC Group in talks with potential naming rights sponsors

Three parties said to be interested in National Indoor Arena and ICC, though NEC partnership is "taking longer"
18/11/2016

Pictured: the hunt for a naming rights sponsor for the NEC is "taking longer", management has admitted


The NEC Group says it is in talks with three interested parties to take on naming rights sponsorship at its flagship venues next year.


The group is still looking for replacement sponsors for its Barclaycard at the National Indoor Arena (NIA), the International Convention Centre (ICC) in the city centre and the NEC, after putting the call out in May, adding that the partners would become part of the venue branding for the first time.


Current sponsor Barclaycard announced earlier this year that it would end its sponsorship of the NIA at the end of this year, wrapping up 25 years with the canalside venue.


Stuart Cain, managing director of commercial marketing for the NEC Group, told a local newspaper: "We're speaking to a number of potential partners. There are two interested in the Barclaycard and one looking at the ICC.


"The NEC is taking longer but that's because we have to make sure we get the right partner, not just any partner. We want to work with partners who are a good fit, share our ambitions and have similar business objectives, so we won't rush things just to land a deal.


"That said, we are confident that we can land the right partner for all three venues in 2017 as long as the economy remains buoyant."



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