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NFL eyes touchdowns with UK corporate buyers

Corporate hospitality options showcased to clients ahead of three NFL matches in London in October

Pictured: NFL stars were introduced to corporate hospitality buyers by Sky Sports NFL presenter Neil Reynolds

The razzmatazz of the NFL remains an “unknown commodity” to corporate hospitality buyers in the UK, according to providers.

London will host three games from American Football’s NFL regular season in October when the Indianapolis Colts take on the Jacksonville Jaguars at Wembley, New York Giants play the Los Angeles Rams at Twickenham, and Wembley plays host again to the Washington Reskins and Cincinnati Bengals.

The NFL showcased the International Series games last week to corporate clients at The Gherkin, and Simon Gillespie, NFL International hospitality and box sales consultant says the sport is attempting to come out of the shadow of traditional favourites.

He said: “The games offer a British audience all the excitement and glamour of this iconic sport, but for a corporate audience this is a relatively under-utilised entertaining opportunity. VIP Hospitality has been offered at Wembley since the start of the series in 2007, and while numbers have risen – and will again this year with the introduction of a full hospitality programme at Twickenham – however, for some, the NFL is still an unknown commodity.

“For many, traditional summer events such as Wimbledon and Royal Ascot tend to figure foremost when planning their annual event calendars, but for others American football offers that ‘something different’ which could just tempt their clients to join them.”

Packages start from £299 per person, and Gillespie argues the average match time of around three hours is a “perfect format for spending quality time with guests”. He added: “Prices remain very competitive."

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