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New agency launches after Leicester City's Premier League win

Eventful Creative comes under The Jade Studio Group, whose sporting venues include King Power Stadium

Pictured: Eventful Creative's Jason Dickens, Kerry Mawby, and Mikey Baxter with Richard Lymbery, general manager of Levy Restaurants at Leicester City

Leicester City's champion season has helped spawn a UK-wide venues and events agency.

The new agency, Eventful Creative, comes under The Jade Studio Group, which works for sports and entertainment venues including King Power Stadium, the home of the current Premier League champions.

Directors at The Jade Studio Group say a growing demand for sporting events business led them to launch the Coventry-based company as a sister agency, for event organisers and venues of all types.

Jason Dickens, Eventful Creative's business development director, said the range of events the group had worked on in recent years had identified a need for a different offer from design agencies. 

He said: "We have worked on a huge range of events at major stadiums and venues right across the UK, and it has allowed us to develop a service which gives event organisers a full design and print offering – but delivered by creative people who know their requirements and the market as well as they do.

"At Leicester City, for example, we work for the club’s catering and events partner Levy Restaurants and that means providing design and printed materials for everything from hospitality packs to menus, online day delegate rate offers to internal and external dressing, and everything in between.

"They really think of us as part of their internal team – we take ideas from concept to delivery but also with the benefit of understanding the technical aspects of events such as regulations and set up considerations, plus we bring our extensive knowledge of what it takes to promote a venue and make an event a success.

"We have found that our experience has given us an insight which proves invaluable to the client, and is something not widely offered as part of the design and branding piece."

Eventful Creative provides a full design and print service for hosting and promoting corporate events, as well as entertainment and sporting events.

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