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New ibtm programme makes it 'all about the buyer'

ibtm world reveals new My Association| My Club programme, allowing hosted buyers to plan appointments and education sessions

Pictured: ibtm world takes place in Barcelona on 29 November to 1 December

Hosted buyers will now be able to choose their own itinerary and experience at this year's ibtm world, as organisers reveal upgrades to its My Association My Club programme.

The industry tradeshow, said to receive the largest number of international association buyers, said it wanted to offer more flexibility and benefits to visiting hosted buyers. Ibtm world takes place in Barcelona on 29 November to 1 December.

Graeme Barnett, ibtm world event director, said: "Our latest research among association buyers tells us that having the flexibility to divide their time between appointments, education and networking is their preference.

"We asked for more feedback since the launch of the club in 2014 and now it’s got a new look and feel to it – focused on peer to peer contact and networking. When every minute counts and has to be justified by our buyers, this Club now gives them all of the opportunities, they just have to choose what is best for their schedule – it’s all about the buyer."

My Association | My Club adds to a list of education sessions in the Knowledge theatre and dedicated Hosted Buyer lounge areas, which will this year offer 'huddles', a new interactive campfire education session.

Applications are being taken for association planners at

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