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New initiative launches to help unemployed women into industry

Women in Travel CIC, the social enterprise founded by Alessandra Alonso, has launched Women Returners

Pictured: Alessandra Alonso

Women in Travel CIC, the social enterprise founded by travel industry professional Alessandra Alonso, has launched Women Returners, an initiative helping unemployed women into travel and tourism jobs.

Working with homelessness charity Crisis, Women in Travel will support and train women who have been out of work. Companies partnering on the initiative include MTR Crossrail, Georgian House Hotel, UnderTheDoormat, digital marketers Digital Dialog and Diamondair.

Those enrolled on Women Returners will be given a one week training course where employers can meet and interview women with the view to providing either full time jobs or short term paid internships at the end of the programme. The first programme begins on 29 January 2018 and will offer women employment opportunities with the industry partners.

Founder of Women in Travel, Alessandra Alonso, said: “This is a first for the industry and I am very excited about the opportunities that the sector can offer to these women who want to be economically active but have been prevented by sometimes challenging, personal circumstances. I am also excited about what the women have to offer to the industry. They are motivated, often very experienced and keen to demonstrate their commitment to available employers. It is a win-win”

Merilee Karr, founder and CEO of UnderTheDoormat, added: “As a fast-growing start-up, at UnderTheDoormat, we are continuously looking for new additions to our team. We are excited to work with Alessandra on her programme as it’s a great way to support talented women and help them shape a better future. With hospitality in our DNA it is a great opportunity to welcome new women into our industry.”

Companies who wish to join are asked to pay a membership fee that goes towards the set up and training. In exchange companies enjoy benefits including being able to display the Women Returners Logo and getting free mentoring training for employees.

To find out or join the programme please contact Alessandra on 07801269374 or email

  • Martin Ellis of Team Umbrella Ltd 04/01/2018

    A very noble cause. But why specifically for women? The travel and events is one where women vastly outnumber men already; besides, are unemployed men somehow less valuable?

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