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O2 goes Olympic for quarterly conference

Phone giant says venue, English Institute of Sport Sheffield, and speakers motivated and inspired delegates

Pictured: O2 designed its conference around the sporting facilities at EIS Sheffield, in an Olympics-themed meet

Telecomms giant O2 used the forthcoming Olympic Games as inspiration for its quarterly conference, choosing the Indoor Athletics Arena at the English Institute of Sport Sheffield (EIS Sheffield) to help set the scene.

The 115 delegates, from O2's national online division, heard from Sydney 2000 gold medallist Ben Hunt-Davis last week as they met on the same track where GB Olympians such as Jessica Ennis-Hill had been preparing for the Rio Games. The conference had been specifically set up around EIS Sheffield's training areas in a bid to motivate and inspire the delegates.

The conference was followed by an evening dinner at Ponds Forge International Sports Centre’s Skyline Suite, which brought a taste of Rio to Sheffield with a barbecue and a steel drum band.

O2 event organiser Kathryn Bell said: "We choose a theme for our conferences which ties into to the business message we are delivering on the day. For this conference, we chose the Olympics due to the upcoming Rio Games.

"It was fantastic to use a venue with an indoor athletics arena and even better to be able to hold our conference on the track. The other activities in place around the arena, such as the pole jump, high jump, long jump and hurdles, provided the perfect surroundings.

"All 115 attendees left with nothing but praise for attending a fabulous event. EIS Sheffield has amazing facilities and I feel privileged that we were able to hold our conference at this world-class venue."

EIS Sheffield and Ponds Forge are both operated by SIV.

Dominic Stokes, head of SIV Events and Ponds Forge, said: "Sporting environments are becoming increasingly popular for event organisers looking for something a bit different to a standard meeting room and the 02 conference was a big success."

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