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Occupancy hit but rates hold firm in Brussels

Average room rates remain steady despite November security lockdown and March terror attacks

Pictured: The average hotel room cost £118 in Brussels in March

Hotel occupancy in Brussels plummeted in the immediate aftermath of the March terror attacks that killed 32 people.

The latest figures from the HotStats European Chain Hotels market review for March reveal occupancy fell to just 59 per cent for March – 16 per cent down on March 2015. And while top line performance has been challenged ever since the Belgian capital was placed on a security lockdown in the wake of November’s terror attacks in Paris, average room rate (ARR) has remained robust.

The average cost of a hotel room in March 2016 was 150 (£118), compared to €146 (£114) a year earlier. The report also noted that food and beverage revenues had suffered, with profitability down by a third.

Elsewhere, large events at Amsterdam’s RAI Exhibition and Convention Centre, including FESPA Digital and the European Breast Cancer Conference, drove an uplift of average rates to 172 (£135), as the Dutch city registered improved revenues in the residential conference (9.9 per cent) and corporate (14.0 per cent) segments in March.

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