Mobile L!ve aims to make the Galaxy S and Wave the smartphones of choice by demonstrating the benefits of both handsets via interactive hands-on demonstrations, including an experiential rig comprising 15 touchscreen demonstration pods and two LCD screens that will display Samsung’s latest advertising campaign.  

One Agency will also run the ‘Samsung Swype Challenge’, offering visitors the chance to experience Swype, the future of hyperspeed texting, a feature exclusive to the Galaxy S smartphone. By tracing the word they want to write, users can reach speeds of up to 40 words per minute.  

The person that records the fastest time for typing a specific phrase, as recognised by Guinness World Records, will win a holiday for two to Las Vegas. The Top 10 leader board of fastest times will be also featured online at www.samsungswypechallenge.com.

Joseph Rhee, managing director, One Agency, said: “Competition in the smartphone market is extremely fierce and we are confident that the campaign will bring Samsung smartphones to the forefront of consumers’ minds when considering their next smartphone purchase.”

Carolyn Anderson, propositions marketing manager, Samsung, added: “We’re delighted to be launching our first Mobile L!ve smartphone experiential campaign with One Agency. We’re confident this exciting, interactive experience will prove to consumers across the UK that when they choose a Samsung smartphone, they really are getting the best of the best.”