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One day meetings ditched in favour of the long game, says Sundial

Planners favouring longer, residential events over day meetings, bucking an eight-year trend

Sundial Group MD Tim Chudley

Sundial Group says its booking patterns have reversed in the last year, with a 20 per cent swing in bookings from day events to longer residential meetings.

The company compared bookings between 2015 and 2016 at its three venues; Highgate House, Barnett Hill and Woodside, which it says indicates that meeting planners are moving back to holding extended events, often adding private dining and team building, to enhance their meeting experiences.

The company says this trend towards longer conferences bucks an eight-year history of demand for day meetings.

MD Tim Chudley believes meeting planners aren’t just looking for longer meetings; they’re looking for more value and environment matters now more than ever.

Chudley said: “Taking delegates away from the city and from the distractions of the workplace into more natural settings is often the first step in generating receptive thought and creativity and helps to deliver longer-lasting, more impactful results. Whilst some elements of day meetings can be replaced by technology the real value of face to face comes from a more immersive experience. It’s great to see this on the increase.”

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