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Only half of planners expect live event attendance to rise

MPI Meetings Outlook finds a 16 per cent drop in respondents that project positive growth for upcoming live event attendance
02/08/2016

Pictured: MPI Meetings Outlook report

Planners increasingly believe live event attendance is declining, with just half expecting numbers to grow over the next 12 months.


The predictions, revealed in Meetings Professional International's (MPI) latest Meetings Outlook, revealed the number of event planners predicting positive growth for live events attendance fell 16 per cent from the previous year, when it was 66 per cent. Yet the report says live and virtual attendance figures are still expected to grow 1.5 per cent and 2.5 per cent respectively.


The MPI Meetings Outlook surveyed its members, mostly from Europe, North and South America to get an update on current meeting trends.


It also revealed a wider awareness for transgender delegates, with almost one-third of respondents (30 per cent) saying they now avoid destinations with laws prohibiting universal restroom use.


Respondents also noted that delegates were becoming more demanding with food choices, with requests for gluten-free, low-cholesterol, low-carb, vegetarian and vegan food on the rise, along with religious-based food requests.


One respondent said: "We’re simply seeing a stronger rhetoric towards making sure that what is provided is as hypoallergenic as possible, as culturally acceptable as possible and as dietarily flexible as possible."


Download the full report at www.mpiweb.org.


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