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Organisers enjoy a sensory experience on Cambridge fam trip

ABPCO members spend two days in Cambridge to see how engaging all five senses can play a key part in event success

Pictured: ABPCO members enjoyed seeing what Cambridge has to offer

A party of members from the Association of British Professional Conference Organisers (ABPCO) spent two days in Cambridge to see how engaging all five senses can play a key part in event success.

Conference Cambridge, the official venue-finding service for the University of Cambridge, hosted the visit to showcase its venue portfolio.

The EventSense session at Homerton College comprised presentations on the five sense from Cambridge-based experts, highlighting the ways in which planners can appeal to the senses when organising conferences to maximise outcomes for delegates. 

Judith Sloane, deputy manager at Conference Cambridge, said: “We were delighted to host this delegation of ABPCO members and to have the opportunity to showcase what Cambridge has to offer, as well as giving a unique insight into what happens to our brains when our senses are stimulated. The group went away with some easy ideas to put into practice at their events.”

As well as visiting a number of the university’s different college venues, delegates also enjoyed a walking tour with See Cambridge Differently, a walking lunch tour with Cambridge Food Tour, dinner at St John’s Chop House and overnight accommodation at Madingley Hall.

Heather Lishman, ABPCO association director, added: “When we offer fam trips to our members we always promise that they will see new spaces, technology and services as a sneak preview and Conference Cambridge rose to this challenge admirably.

“The connections that are made at events like this add to the real sense of community that ABPCO members enjoy, and the learning element really showed that Conference Cambridge understood the brief, and more importantly the bespoke needs of our professional conference organisers.”

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