Guests to Merlin Events’ next showcase at Madame Tussauds have designed their own carnival themed party by voting for their preferences via Twitter and Facebook.

Once registered, guests were invited to choose the party’s theme out of three options: ‘Hollywood to Bollywood’, ‘Carnival’ and ‘Fashion’.

‘Carnival’ received the most votes and now the attendees must select the entertainment, food, lighting and production for the event, which takes place on 1 February.

Michael Aldridge, general manager, Merlin Events London said he came up with the concept to illustrated to the event industry that social media can be ‘fun, engaging and very relevant’

“It’s time to shake things up a bit, give people the experience they really want,” he said. “It seems to work quite well for Simon Cowell. Social media will be used pre, during and post event. The party is a must for event organisers to see the power of social media in a real setting.”

Guests can follow the thread on Twitter using the hashtag #Itsyourparty, where latest updates on the polls will be tweeted.

Pictured: Michael Aldridge at Madame Tussauds