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Pearl Representation increases network of DMCs

Marketing agency welcomes CMX Event Management DMC, while revealing it is in talks with two more destinations

Pictured: Rakesh Joomuck, MD of Pearl Representation Ltd

Pearl Representation has expanded its network into Monaco and Southern France after partnering with CMX Event Management DMC.

The new partnership brings Pearl's portfolio of Destination Management Companies (DMCs) to 10, and also comes as the company gets set to welcome a third full-time senior staff member in July.

Managing director Rakesh Joomuck said CMX Event Management was well aligned to Pearl Representation's model.

"We're very much a boutique style DMC Representation Company focusing on our destinations, providing one-to-one services to our clients based on our expertise and reliable partners we represent from these exclusive destinations. CMX of France and Monaco fits really well with our short-haul European market," he said.

"The south of France is very accessible from the UK and it's always coming up when we're looking at briefs from agencies. It’s versatile and you can have a ski or winter type of incentive and finish off on a beach destination in style with helicopters, private jet extending the James Bond experience to our clients."

It comes in a period of growth for Pearl Representation, which added three new destinations in January: Cancun & Riviera Maya with CTA Cancun DMC, Indo-China (Thailand, Cambodia, Vietnam, Laos, Myanmar and Bali) with Phoenix Voyages DMC and Spain (with a focus on Basque Country, San Sebastian and key cities like Barcelona & popular Balearic Islands) with ‘STOP’ DMC.

Joomuck said two more partnerships were on the horizon, with the company in talks with two "popular and top-notch destinations", yet added it wouldn't lose its authenticity as the staff members grow accordingly.

He said: "We don't aim to become a sales and marketing company with hundreds of destinations or taking any destinations. We want to keep it very boutique and exclusive and ensuring our clients expectations are met and exceeded."

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