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Planners' tool micebook 2.0 unveils new features

New-look tool to include a 'virtual brain storm', allowing planners to search suppliers based on requirements

Pictured: The new-look micebook 2.0 is fully launching in November

A "virtual brain storm" tool that will help buyers craft new event ideas based on their brief is among the new key features for the forthcoming micebook 2.0.

The brainstorming tool will help event planners widen their thought-process by displaying a list of suppliers based on filter functions such as group size, time of event and flight distance.

The new function, along with several other improvements, were unveiled to a select group of industry members at Andaz London Liverpool Street last night, in a preview of the site ahead of its launch in November.

CEO Chetan Shah said he expected micebook 2.0 to be used daily by event planners, calling it a "definitive inspiration hub for eventprofs".

He said: "We've learnt a lot from MICEBOOK 1.0 and we've taken that and built this new version. We've really shaped up the tool and we're really excited to be launching it."

Shah also announced a new media partnership with CAT Publications as part of the new version, which will see content shared on online portal website.

Other new highlights include the hashtag and branding of #mustbeonit and an analytics tool for listed suppliers, which will tell provide information such as click-through rates and interaction. The website has also been redesigned to appeal more visually to users, adding in more photographs which will be available to download as high resolution images for buyers for pitches.

Shah said: "The frustrating thing for event planners is there's so much information flowing from suppliers, you do such a great job of it, but when it comes to the information that you want, when you have a brief, it's hard to find.

"That was the trigger point for micebook. When an event planner has a brief, they can find your details and execute an enquiry and it can lead to business. That's the process we're trying to address."

To see the new-look portal, visit

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