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Poken launches new sports and youth division

New industry leading touch technology and game engine will drive fun and engagement at events

Pictured: members of Poken’s event support team showing their ‘Spark’ devices at the Boy Scouts’ National Order of the Arrow Conference on the Michigan State University campus

Event platform Poken has announced the launch of new division Poken Sports and Youth.

The division, with offices in New York and Lausanne, will focus on four key areas of sport and youth: sporting events, religious events, academic events and civic events.

Poken has seen a rise in interest from organisers in the sports and youth event sectors looking to add higher levels of engagement and interactivity through the use of technology. Recent customers include the Boy Scouts of America, YMCA, Indiana State University and Gulf Youth Conference.

Steve Smith, director of strategic accounts, will head up the new division. 

“Poken has grown from a pure social networking product into a fully-fledged engagement and gamification platform for events. The sports and youth event space is diverse and growing rapidly," said Smith.

“Poken can play a huge role in increasing social engagement, but we can also use game mechanics to reward specific types of interactions.

“Growing up as digital natives, technology is central to how young people learn, communicate and develop. For event organisers, adopting digital technology creates an opportunity to achieve event objectives in a language that participants already understand."

In 2015 Poken created a fully immersive interactive experience at the Boy Scouts of America's Order of the Arrow Conference, which hosted 15,000 Scouts on the Michigan State University campus. 

Poken’s digital game engine was used to bring a modern twist to the traditional Scout ‘patches’ as conference guests competed to collect digital patches by taking part in more than 200 learning activities around the campus. In addition, Poken delivered digital interactive content to screens throughout the campus showing live interactive statistics, helping guide visitors in real-time to activities, and providing instant alerts and daily contests. 

The new division will specifically target events in the US, Europe, Africa and the Middle East. 

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