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Poken partners with Reed for ibtm america

Partnership sees an expansion of services and an integration with Nova, Reed’s online event management platform

Pictured: Poken will carry out all the on-site registration and badge-printing at ibtm america 2016

Poken has partnered with Reed Exhibitions to provide additional technology solutions for ibtm america 2016.

The partnership sees an expansion of services previously provided and an integration with Nova, Reed’s global online event management platform.

Ibtm america 2016 will take place 15-17 June at The Gaylord Opryland Resort & Convention Center in Nashville, Tennessee.

Ron Speechley, who heads Poken’s sales and marketing in the US, said: “Reed Exhibitions has been one of our valued partners over the past few years and we are thrilled to continue to have the opportunity to innovate with this world class client. Creating more seamless ways for attendees to get results out of the shows they attend has been a priority for us.”

Jaime McAuley, ibtm america event director, said: “This year we are rolling out 100 per cent mutually matched appointments, which means that exhibitors and hosted buyers can use the mutual match appointment system to create a diary of up to 30 valuable and relevant appointments with the business leads they identify. Poken’s technology will work to keep the thousands of pre-scheduled appointments taking place at ibtm america 2016 on schedule, which will in turn maximise opportunity for ROI.

Poken will be used to carry out all the on-site registration and badge-printing at the event, as well as to track buyers’ attendance at their scheduled meetings. All attendees will receive a Smart Badge which they will use to check into their meetings by touching a small iBeacon & 3G-connected reader embedded in a coaster on each meeting table. 

Poken will also provide the event’s mobile app, reporting key engagement metrics to the organiser. Viewing their personal meeting schedule on their mobile device, attendees will be reminded about their meetings with automated alerts sent via the Poken platform.

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