Prime Minister David Cameron has added his support to the UK’s events industry in a letter to the Britain for Events campaign.

In his letter, Cameron “applauded the work carried out by the UK events industry and in promoting Britain.”  He is the latest in a number of government ministers to support the initiative, which continues to benefit from the support of Nick de Bois MP, chair of the All Party Parliamentary Group for Events and John Penrose, Minister for Tourism & Heritage.

The letter comes a week before the campaign’s government briefing on Events in the Community takes place at the House of Commons. More than 20 MPs, as well as government policy makers, are expected to attend the 5 September showcase. 

Michael Hirst, OBE, chair of both the Business Visits & Events Partnership and the Tourism Alliance, commented: “Once again, we thank the Prime Minister for his endorsement of the campaign and the UK events industry in general. 2012 has seen constant praise for the quality of our industry, yet more than ever we need the support of government at both a local and national level.”

Cameron's letter also praised the events industry on its support for the “GREAT” campaign, which he called a “big success, not least because of the [events industry’s] valuable contribution.”