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Principal aims to bolster global appeal with new appointments

Events agency welcomes George Salmond and Fiona Liu to the team

Pictured: Fiona Liu and George Salmond

The Principal group has expanded its team with two appointments to help increase the company's presence in Asia and Latin America.

The appointments follow what was an "extremely busy" January for its events arm, Principal. Global Events, after it delivered events in Bali and Phuket.

George Salmond has joined the team as senior project manager, joining from Grass Roots, and Fiona Liu is the new account manager. Takis Kyprianou, Director of Principal said: “We are very happy to welcome George and Fiona to the Principal family. George’s experience in events management and Portuguese language skills will only complement and enhance the current Principal Team.

"Fiona is also a great new addition to the team and a huge asset to our finance department. With George and Fiona on board, we are very proud to say that our multilingual team has the capabilities to work with clients in Portuguese, Chinese, Spanish, and Greek and our collective global experience means we can deliver more, as well as, bigger and better events for our clients in Asia and Latin America in the near future.”

Principal delivered a six-day incentive for a direct selling association client for 330 delegates, including 180 from China alone, in Bali. It then organised an Asia Pacific product training conference for an existing UK client for 130 delegates, which was part of a wider global road show.

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