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Principal appoints two as it continues growth targets

Agency welcomes Rachael Boraston as sales and marketing manager and promotes Charlotte Yates

Pictured: Rachael Boraston and Charlotte Yates

Principal Global Events has made two appointments as it looks to expand its presence across key markets Asia, Europe and North America.

Rachael Boraston has joined the team as sales and marketing manager and Charlotte Yates has been promoted to senior project manager.

Lidia Sakarapani, head of sales and marketing for the group, said: "We are thrilled that the Principal family continues to grow, and we are looking forward to working with Rachael to further strengthen our sales and marketing activities in new and existing markets in Asia, Europe and North America. At Principal, we consider the recruitment process as a hugely important part of business development because it is vital to recruit the correct people who truly adopt our company  values of teamwork, collaboration and partnership and bring them to all they do for our clients both at home and abroad."

Boraston held previous roles with event agencies and hospitality venues while Yates has been with Principal for eight years since starting as an undergraduate during her university placement.

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