Email the editor

Principal.London DMC targets German market with new partnership

Destination management company announces partnership with Destinations + More to grow presence

Pictured: Takis Kyprianou, director of Principal

Principal.London DMC hopes to grow its presence in the German meetings industry market following a new partnership with German representation company, Destinations + More.

The destination management company, sister company to events agency Principal.Global Events, says the strategic partnership will give it better access to the "lucrative" German market.

It comes as the DMC reports a successful 2016, including managing four major international events and hosting more than 7,000 international delegates.

Takis Kyprianou, director of Principal said: "As the Principal. London DMC brand grows, we continue to align ourselves with the correct partners to ensure further success as a UK wide destination management company. We are extremely excited about this new collaboration and have every faith in our new colleagues at Destinations + More to represent us favourably in the German speaking market."

Facebook Share Twitter Share LinkeIn Share