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QEII hopes to Spark planners' creativity through storytelling

Venue announces #SparkSesh workshops to help event organisers get more creative, part of its 30th celebrations

Pictured: The #SparkSesh workshops will take place on 28 June and 12, 15 and 20 September

Event organisers will be taught how to become more creative, using aspects like storytelling and introspective reflection, in four sessions being organised by the QEII Centre.

The #SparkSesh workshops form part of the venue's 30th birthday celebrations, and are being delivered in partnership with London-based creative agency Just Add Water.

The sessions will use film clips and popular media as part of interactive activities to show attendees what makes a great story and how storytelling can be used to influence other people’s way of thinking.

The first workshop takes place on Tuesday 28 June at 6pm, and will be followed by sessions on 12 September, 15 September and 20 September.

Roopi Woodall, marketing manager at QEII Centre, said: "If you’re feeling like you’re at a bit of a creative stand-still or struggling to get ahead in life, #SparkSesh could be what you need to start feeling reinvigorated and seeing life from a new perspective. The events will be positive, insightful and memorable – you’d be surprised how much can change in just an hour and a half of creative thinking."

Ian McKechnie from Just Add Water added: "The first #SparkSesh focusing on storytelling is perfect for anyone who wants to be more engaging and connect with people on a more emotional level. Facts can only take you so far, but stories are a far more powerful way of influencing outcomes."

Tickets for the first #SparkSesh, Stories That Move People to Action, are £50 per person and can be booked online at

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