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Record awards year as numbers up 17 per cent at The O2

London venue averages 4,000 guests in "intimate" award shows, while setting record for biggest seated dinner

Pictured: This year's BRIT Awards

The O2 has enjoyed its best ever year for award attendees, welcoming more than 35,000 guests in 2016 - an increase of 17 per cent.

The venue says high profile events such as The BRIT Awards, National Television Awards and The Running Awards helped achieve the record figures, up from 30,000 guests in 2015.

At its more intimate award ceremony venues, indigo at The O2 and Building Six, the venue hosted an average of 4,000 guests across a number of events.

The O2 also set a new record for its largest ever seated dinner in the arena, when it hosted 1,600 guests for the Business in the Community Responsible Business Awards 2016.

Becci Thomson, business development manager at The O2, said: "It has been fantastic to welcome over 35,000 guests to The O2 to celebrate under our iconic roof. We have seen a marked increase in the number of awards ceremonies we host with organisers recognising the venue as one that can provide a spectacular and memorable evening.

"There are very few venues in London that are able to cater for both large and smaller scale events. At The O2 we are able to accommodate seated dinner award ceremonies of 1,000 – 2,000 guests in our world-famous arena, as well as smaller, more intimate celebrations in spaces such as indigo at The O2 and Building Six. As we build our reputation as the venue of choice for awards ceremonies we expect to welcome even more events of this type in the coming years."

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