The corporate division of experiences company Red Letter Days has announced a new name and a brand refresh. The division will now be known as Red Letter Days For Business. It was previously know as Red Letter Days Events.

Now owned by TV’s Dragons’ Den Peter Jones and Theo Paphitis – who rescued the company from administration in 2005 - the new brand identity includes a new website as well as the company’s first large scale advertising campaign with the banner of ‘Much more than just experiences’.

Heather Rogers, director of sales, said: “Historically Red Letter Days is known for just experiences but on the corporate side we offer a full service reward and recognition solution that includes experiences, gifts, our new lifestyle voucher and events. This rebrand reflects how we want to communicate with our target audience, and as a solution for businesses across the UK, we think the new name does that for us.

“As our corporate division increases in size and revenue, we felt it was the right time to launch this rebrand, and with our high profile trade campaign about to go live, we’re excited to move into a new chapter of the business.”