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Redactive plots Middle East expansion

Agency reveals expansion plans with additional office or partnership, to cater for increased business

Pictured: Members of the Redactive events team when they collected the Best Development of a UK Conference Award last year

Redactive Events has revealed it is looking to expand into the Middle East to cater for growing levels of business from the region.

The agency, which also has a publishing arm and specialises in the recruitment, construction and health sectors, says it wants to add to its offices in London and Taiwan, or alternatively partner with locally-based agents.

Director Aaron Nicholls said: “We stage quite a few events in the Middle East, but we’d like to do more there and go further afield as well. It’s a case of identifying the right clients and the right markets to do that.

“We’ve been catering for the Middle East market from the UK so far, and staging a number of events there for the Chartered Institute of Procurement and Supply. But particularly with construction, there is obviously lots of construction work going on in the Middle East and opportunities are arising… whether we do that via agents or whether we have our own agency.”

The agency reported a steady 2015, a highlight of which was the launch of its new exhibition the Recruiter Show, complementing its trade title Recruiter magazine. It attracted 1,500 attendees and about 40 exhibitors, and took place at the Barbican.

“That was a significant launch,” Nicholls said.

“It was a new venture for us and a brand extension. We plan on doing that again; we have the highest circulating magazine in the market so we thought the market-leading magazine ought to have its own show as well.”

Redactive is looking at taking the show to other regions in 2016 and beyond.

Other plans for 2016 include expanding the size and success of each major events and awards shows – some of which include the Chartered Quality Institute (CQI) conference, the Royal College of Midwives conference and awards show and recruitment industry awards show Investing Talent Awards – along with looking for more opportunities to create ‘niche events’.

“We’re looking to build on each of the events we have planned for this year. We hope to increase the attendance, sponsorship and exhibition revenues and also spin those brands out to other events as well,” Nicholls said.

“We’re looking for the opportunity to create niche events within each of our sectors we operate in.”

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