Reed Exhibitions has announced that it is making its first inroads into Indonesia and Turkey. In the first half of 2012, the company, which hosts 500 events in 39 countries, announced seven new business ventures in six countries.
In Turkey, Reed made a partnership agreement with the country’s largest exhibition organizer TUYAP, which organises 100 exhibitions throughout Turkey and owns the Istanbul’s Tuyap exhibition halls, which, according to Reed, “complements its existing global portfolio of events in the medical, logistics, food processing and food and hospitality industries.”
In Indonesia, its new partnership is with Panorama Exhibitions, based in Jakarta, whose events include those in the construction and maritime sectors. Mike Rusbridge, chief executive of Reed Exhibitions, said: “Indonesia ranks high in the business agenda of multiple industries around the world. Our customers are telling us to bring them to Indonesia and help them find new business. We believe this is the right time to be here.”
Reed’s other recent business has been in the BRIC economies of Brazil, China and India, as well as in Australia. In Brazil, it brought exhibition organiser Alcantara Machado, thus becoming Latin America’s largest exhibition organizer, and MOVIMAT, South America’s intra-logistic trade show which takes place in São Paulo.
In China, Reed made two moves - the acquisition of the China Daily Use Article Trade Fair, which involves 3,200 exhibiting booths and is now in its 106th edition, and a joint venture called Reed Hongda Exhibitions, which runs the China International Automotive Aftermarket Expo and China Auto Accessories Trade Fair. In India, its new business is a joint venture partnership with New Delhi-based Manch Communications, which organises events in the warehousing, cold storage, transport and materials handling industries, while in Australia, it acquired a majority stake in All-Energy Australia, an event launched in 2009 and which had more than 3,600 participants in 2011.
Pictured: Mike Rusbridge, Reed Exhibitions