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Reed extends contract with Visit and Poken by GES

The GES technology package drives digital engagement on the show floor
19/04/2018

Pictured: Visit and Poken tools will be used in the 2018 edition of the Airport Show

Reed Exhibitions has extended its contract with Visit and Poken by GES for the Airport Show portfolio of events in Dubai.

The GES technology package drives digital engagement on the show floor to maximise the experience for all stakeholders.

Chris Lloyd, general manager Dubai, Visit and Poken by GES said: “Reed Exhibitions recognises the value in driving visitor interaction. We’re excited to offer exhibitors’ packages to capture every interaction on their booth whilst enabling visitors to take more control of the content they capture, which combined, provides even greater behavioural insight for the Airport Show team.”

Daniyal Qureshi, group exhibition director, RX Middle East said: “We are always eager to explore the latest innovations that enter the events industry to ultimately increase the vibrancy of our visitors’ experience. When we learnt how powerful the Visit and Poken tools were, we just couldn’t miss out on the opportunity to implement them in our planning of the 2018 edition of the Airport Show. We feel the smart technology will not only enhance the visitor experience, but also help exhibitors increase their return on investment and give a variety of benefits to us as organisers.”


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