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Reid to lend destination knowhow to The Oysters

Collection of 26 tourist boards and convention bureaux appoints Hamish Reid's Cordate Solutions as secretariat

Pictured: Hamish Reid

The Oysters, a collection of 26 tourist boards and regional convention bureau members, has appointed a secretariat to drive awareness and activity in the UK market.

Hamish Reid, of Cordate Solutions, will bring his considerable industry knowledge and experience on board. Reid is currently commercial director of the UK & Ireland chapter of Meeting Professionals International, chair of the communications and engagement committee for the event industry's Trailblazer apprenticeship scheme and former general manager of Jersey Conference Bureau.

The Oysters became a formal association in December 2015 and elected Lene Corgan, Business Events Manager from Tourism Australia as its first chair.

Corgan said: “Hamish is a very well-known and respected individual in the destination marketing world. Following the tender process Cordate Solutions was the unanimous choice of the selection panel. Hamish brings to us a wealth of experience and knowledge about outbound business events. Together with this central resource support we aim to grow the combined activities of the group enabling greater synergy across the broad spectrum of events we undertake.”

Reid added: “The Oysters represents an exciting mix of short and long haul destinations and our aim is to bring more opportunity for UK buyers to find out how they can benefit from using these destination and city experts.”

Oysters members include the Abu Dhabi Tourism & Culture Authority, Flanders-Brussels Convention Bureau Belgium, Business Events Canada, and Hungarian Tourism.

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