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Richard Waddington joins Pure as agency targets £880k profit

Waddington appointed non-executive chair as MD Charlotte Wilson says 20 per cent growth likely in 2017

Pictured: Richard Waddington joins Pure Events as non-executive chair

Pure Events is continuing it's 20 per cent growth trajectory with a gross profit forecast of £880k in 2017, as the agency welcomes Richard Waddington as new non-executive chair.

MD Charlotte Wilson says Waddington will help the event management company become more strategic with its client base by moving towards long-term contracts, to help continue its growth plan.

Waddington, current chair of Event Marketing Association and director of industry charity Meeting Needs, co-founded events agency First Protocol in 1996, now known as FIRST.

Wilson said: "Richard and I have known each other for the last eight years and he's been mentoring and advising for the last two; now on board as chair, we work very well together.

"We're becoming more strategic with our client base. We're looking at producing long-term partnership proposals with some of our key clients which will ensure longevity of the relationship.

"It's about adding value to the client by understanding them, what their needs are, what their marketing objectives are to avoid clients working with a lot of different agencies who don't necessarily invest a lot of time."

Waddington said he was excited to be involved with the agency.

"We've got a growth strategy and we will focus on growing in certain sectors in the industry," he said.

"Pure Events has got strong foundations; they're a small agency but with a strong balance sheet. They're a good team of people and they have a good client base, so they can focus on growth and also improving client relationships and winning new clients."

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