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Robinson College launches new booking site for small meetings

New site in response to research showing 80 per cent of enquiries are for small meetings and 77 per cent taking place within 12 weeks

Pictured: Robinson College, Cambridge, has launched a new online tool in response to higher demand for small meetings

Robinson College, Cambridge, has launched a rapid online booking tool for small meetings, following research that reveals 80 per cent of enquiries are for small meetings.

The platform, provided by Venue Directory, allows customers looking for spaces for up to 30 delegates to enquire and book online. It is part of the venue's meet+ offering.

It follows research by Venue Directory and HBAA (formerly Hotel Booking Agents Association) that showed small meetings with short lead-times were the overwhelming majority; 70 per cent of corporate enquiries were for smaller events, with 77 per cent of them taking place within 12 weeks of the original enquiry.

Conference Care directors Chris Peacock, Andrew Deakin and digital director Ian Hancock have also announced they will release a similar tool,, to cater for the demand for small meetings.

Robinson College's Nick Milne said: "There is no doubt the appetite for small meetings booked within a short lead-time has increased at Robinson College, and it was the prime catalyst for investing in this tool."

Michael Begley, managing director of, added:  “As people have less time than ever to do the little jobs we need to make their lives easier. In the same way online booking has revolutionised the way that air travel and hotel accommodation is booked, the booking of small meeting rooms is now an on-line reality.

"With more than 7 out of 10 meetings being for less than 30 people and the attendees wanting to arrive within a couple of weeks of booking, booking online is the ideal solution, whether it’s at your desk, on a tablet or via your smartphone.”

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