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Rockitfish beats first-year targets by £250k

Agency posts £1 million turnover in first full year of business, as founder Kieron O'Shea says staff is key

Pictured: Kieron O'Shea, director of Rockitfish

Rockitfish is targeting 20 per cent growth in its second year, after smashing its first year goals by reaching £1 million turnover.

The creative communications and event agency, which was founded by former MotivAction Group client services director Kieron O'Shea in 2014, aims to grow turnover to £1.2m by building brand awareness and increasing client numbers, while keeping a strong emphasis on staff satisfaction.

The Hertford-based company has grown its a client base to more than 40 businesses and completed 80 projects in its first full year in 2014-15, helping it beat its original turnover target of £750k.

Staff numbers have also grown to 10 full-time staff, after the recent appointment of two event organisers.

O'Shea said: "We’re a creative communications and event agency with a mission to produce compelling experiences, campaigns and events that drive people and brand engagement. Critical to this is building a team who share our vision and our values - people who are adventurous, smart and passionate.

"We place a great deal of stock on the qualities – both professionally and personally – of our people. Their attitudes and talents have an enormous impact on the experience of our clients and the quality of the experiences we create. So ensuring they feel valued, involved, rewarded and recognised constantly is a primary focus for us."

O'Shea is a law graduate who worked in automotive and financial industries before joining the events industry in 1998. He spent 16 years with the MotivAction Group, primarily as client services director, before founding Rockitfish. He said his career had taught him the value of flexible working hours, which he now applies to his staff.

"In order to recruit the best people, our approach was flexible we were happy for people to work remotely and for them to choose their hours and create a culture of achievement rather than working a set number of hours," he said.

"Further we planned to create pool of people who wanted to work on a totally flexible basis, to build a highly agile pool of talent for high demand periods."

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