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Rovio chooses Brand & Deliver for global partnerships

Angry Birds creator has appointed Brand & Deliver to secure worldwide brand partnerships in 2017 and 2018

Pictured: Rovio is responsible for hit game and movie Angry Birds

Games, animation and entertainment company Rovio, creator of Angry Birds, has appointed Brand & Deliver to secure worldwide brand partnerships throughout 2017 and 2018.

Brand & Deliver will build on the success of last year’s Angry Birds Movie, which went to No.1 at the box office in 52 countries.

Ros Carmoody, partnerships director at Brand & Deliver, said, “Increasingly we’re being briefed to create global partnership solutions for brands. The universal popularity of the Angry Birds IP combined with the rich media exposure from Rovio’s owned platforms, offers partners a unique opportunity to reach, engage and reward their target audiences.”

Tiina Mikkonen, global promotions director at Rovio, said: “Following the remarkable success of the Angry Birds movie last year, we wish to engage leading brands across key territories in creative and exciting partnerships. Brand & Deliver has a strong track record in the entertainment marketing sector and I look forward to working with them to build a global network of brand partners.”

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