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SW7 returns to showcase trio of museums

Showcase event hosted by Science Museum, V&A and Natural History Museum returns for fourth edition

Pictured: SW7 in full swing at the Science Museum

SW7, the showcase event hosted by the Science Museum, the Victoria and Albert Museum (V&A) and Natural History Museum, returned for the fourth time this week, welcoming some of the biggest names in the events industry. 

Companies such as ITV, the Prince’s Trust and Rolls Royce were among the 200 guests who attended the exclusive event. Guests were divided into three groups, with each one enjoying the drinks reception, main course and a dessert at a different museum. 

Rachel de Woolfson, senior corporate events manager at the V&A, said: “This year’s SW7 event has been a phenomenal success. Following our last event in 2014, we wanted to make sure the showcase returned with a bang, bigger and better than ever. 

“Each museum stepped up to the next level showcasing the fantastic opportunities available in each of our unique event spaces and the quality of suppliers. The feedback from guests has been fantastic and we are pleased to have once again provided a highly memorable night for all involved.”

On arrival at the Science Museum, guests were greeted by a spectacular acrobatic performance in a human-size birdcage suspended from the rafters of the Energy Hall, by Full Circle. The guests were then led by gymnasts into the Making the Modern World Gallery, where they enjoyed an Olympic Games-themed menu by Moving Venue, celebrating the cuisine of former Olympic hosts. 

The Natural History Museum’s Darwin Centre and Courtyard was transformed into a Rio inspired carnival party with production and florals by Event Concept and Veevers Carter.  Guests were treated to food by Rhubarb including a Brazilian barbecue.

The V&A embraced a colourful celebration of summer in the John Madejski Garden with champagne, cocktails and live food prepared at a chef’s table by the recipe. Production by Light Motif included a walking on water performance, while entertainment from Sternberg Clarke included Capoeira Ceara’s Afro-Brazilian music and dance.

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