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Sheffield Chamber of Commerce to live stream summit on Twitter

Event team attempting chamber first by broadcasting proceedings on social media, to increase participation
15/02/2016

Pictured: Sheffield Chamber of Commerce events and membership coordinator Sam Christmas

A summit  organised by the Sheffield Chamber of Commerce, to help decide the location for the forthcoming High Speed 2 (HS2) station, will attempt a first by live streaming the entire event on Twitter.


The industry leaders will discuss the options for the Sheffield stop of the major train link, which will have implications for the future economy of the region. It will be filmed live and streamed through an app direct to Twitter.


Sheffield Chamber of Commerce events and membership coordinator Sam Christmas said the idea to live-stream the event was to maximise the level of attendance for the meeting.


He said: "This is such an important issue for the region, and we wanted to ensure people could participate in the live debate regardless of their commitments or location. This resulted in our opting for live streaming.


"This is an exciting time for Sheffield Chamber of Commerce & Industry and testament to our organisation’s commitment to delivering a high class service within an evolving events industry. We have one of the largest social media platforms of all Chambers within the UK and streaming offers an additional option to those who are unable to attend the event."


The summit, taking place on Thursday 18 February at Sheffield City Hall, is expected to attract up to 300 delegates.


Remote viewers would be able to watch proceedings on the group's Twitter link @sheffchamber, or participate by asking questions on Twitter with the hashtag #hs2scr. Christmas said online activity would be one way of measuring Return on Investment (ROI).


"After every event we hold a debrief with the team to measure its success. In this case we will be also be looking at the effectiveness of incorporating the use of social media during live events," he said.


"This will be carried out by analysing the success of the stream by measuring how many people streamed the debate live, how many people engaged in the debate via the hash tag and to establish whether we gained above average mentions in a short period of time generating a trend."


The summit will start with breakfast and networking at 8am, before guest speakers Justin Stewart, Gerald Jennings and Henk Bouwman will address the conference. That will be followed by Q&A and finished with networking at 10.30am.


Christmas said the event was important, as it would map the future economic growth of Sheffield.


"The current options (for HS2 station) are a parkway type station at Meadowhall, or a city centre location on the site of the old Victoria station. The final decision still has to be made," he said.


"Making the right decision on the location of the HS2 station is critical to the business community so we want to lay out the facts as clearly as possible. The seminar this Thursday at Sheffield City Hall is designed to do that."


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