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Sledge opens new Dubai office

Alexis Sworder appointed general manager of the new Middle East base

Pictured: Alexis Sworder, who will head up the new Sledge operation in Dubai

Sledge has opened a new base in Dubai to capitalise on growth in the Middle East.

The West London-based agency says the region is “an exciting territory” and has appointed Alexis Sworder, an event marketer with 11 years' experience in the United Arab Emirates, Saudi Arabia, Egypt, South Africa and the UK, to head up the new operation.

She will be tasked with working with and developing Sledge’s clients in the region.

CEO Nic Cooper said: “The Middle East is an exciting territory– and has attracted some key future events such as the World Cup 2022 and the World Expo 2020. Our strength lies in delivering really large scale, complex events and this region offers exciting opportunities for us to grow the Sledge client base and deliver some truly.”

Some of Sledge’s work in the area includes creating the opening and closing ceremonies for the Dubai World Cup.

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