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Slew of wins puts Sequoia ahead of target in first four months

Samme Allen and Anthony Hyde's new venture partners with Arsenal FC, Unique Venues of London and Opera North

Pictured: Anthony Hyde and Samme Allen

Sequoia Partnership has exceeded expectations in its first four months of trading, according to founders Samme Allen and Anthony Hyde.

Launched in May 2016, the new venture has achieved business wins across the UK’s venue market, including Arsenal Football Club, Unique Venues of London, Opera North, Bath Racecourse and The Competitive Edge, and is 100 per cent ahead of target revenue.

Allen said: “We were confident that we would find opportunities to grow Sequoia Partnership but such an immediate and significant level of growth has exceeded our expectations. It shows that support with sustainable business growth is needed in the industry.”

Sequoia Partnership focuses on strategic venue management and business development across the meetings industry’s supply chain with a core focus on unique and unusual venues. 

“There is no denying the value Samme and Anthony can and already are adding to our business,” said Carlo Zoccali, event sales and operation manager at Arsenal Football Club. “It goes deeper than just an understanding of the market. They have personally done my role and truly understand the day to day challenges we face as a venue.  

“They bring a wealth of experience to the table and are immediately changing our outlook and attitudes towards what we can and should achieve. We are already implementing key changes in the organisation and seeing positive results from working with Sequoia Partnership.”

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