Event agencies Smyle and Sustainable Events Ltd
have joined forces to create a new sustainable events community.
The green forum will exist across live
and digital platforms with an aim to support a community “which inspires the
continuous development of a global sustainable event industry”.
Launching in mid-October, the community is
being led by Sustainable Events managing director Fiona Pelham and co-director Rick Stainton, managing director of Smyle. Both have worked hard to create a more sustainable
events industry, with Pelham chairing the international committee writing
ISO20121, the new sustainable events standard replacing BS8901, while Stainton
was an early adopter of the standard.
The community will fully launch in
mid-October and will include key announcements on the format, speakers and
founding supporters of a live sustainability summit to be held in London in January 2013. The summit will be supported by agency Seventeen
Stainton said: “This project is the next
phase in Smyle’s sustainability journey - we believe that the recent investment
and resulting activities by many key brands made 2012 the year sustainability
really leapt into the core of event concepts. These experiences across numerous
event genres should be harnessed, shared and built upon. This community and its
summit aims to inspire this step change across the events industry.”
Pelham added: “Sustainability is integral
to the success of a business. This event will not only demonstrate the business
case but also provide solutions and a network to enable the UK event
industry to show global leadership in sustainability.”