Email the editor

Sporting specialist Legend aims for corporate sector

Company recruits director of events for its Legend Events for Corporate division

Picture: Clare Morton, director of events at Legend Events for Corporate

Sporting event specialist Legend Holidays & Events has signalled its intention to target the corporate market by recruiting a new director of events.

Clare Morton joins the south London-based company’s Legend Events for Corporate division, which grew from a crossover from sporting guests who wanted corporate event management.

A co-founder of Mint Event Management, Morton previously spent more than six years in The Economist’s Hong Kong and London offices where she managed political conferences and economic-focused roundtables across Europe and South East Asia.

She said: “Corporate is a really exciting growth area for us. We see the two worlds converging as an increasing number of international companies wish to use sports themes and personalities to resonate with their guests and staff who operate in highly competitive environments.”

Operating out of the Kia Oval cricket ground, trading under the Super Skills Experiences Ltd banner, Legend organises sporting events including fundraisers, gala dinners, family sporting festivals and corporate family days in some of the sporting world’s most iconic venues. Last year, it was behind the changing room dinner for 50 people at Cardiff’s Millennium Stadium. Hosted by Wales’s Scott Quinnell and England’s World Cup winner Will Greenwood, the event was a bit and will be repeated at Wembley ahead of this year’s FA Cup final. 

Morton will be responsible for driving further growth in the corporate market and developing events such as team building rowing challenges hosted by four-time Olympian Greg Searle at the London 2012 Olympic venue Eton Dorney.

Legend MD Caroline Ayling said: “Clare brings a wealth of experience, creativity and leadership to the Legend events division. Having worked closely with Clare over the last four years, we’re proud and excited that Clare will be joining the Legend team full time from April. We know that she will be instrumental in growing our high profile work in this area, from this July’s family-focused Vitality SportFest and our signature dinners to tailored experiences, adding even greater value to our events in the process.”

Facebook Share Twitter Share LinkeIn Share