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Survey finds breakfast meetings boost productivity

Research for London Breakfast Meetings Week reveals widespread support for morning meetings

Morning meetings have a more positive outcome than gatherings held later in the day, new research has found.

A study for London Breakfast Meetings Week, which runs until Friday, 10 October, found 71 per cent of respondents agree or strongly agree that early get-togethers have a more beneficial outcome.

The survey showed 65 per cent of people found it easier to concentrate at a breakfast meeting than a meeting held later in the day, and three-quarters of the people surveyed said short breakfast events or meetings cause less disruption to their working day than midday, afternoon or evening events.

Charley Taylor-Smith, head of hospitality events and commercial business development at The Deck, which carried out the research, said it was clear that breakfast is the most important meal of the day.

“We had noticed an increase in breakfast enquiries since the start of 2014, and were intrigued to find out why this trend was emerging," she said. "Having done some initial research, we were surprised to see there has been little insight into the benefits of breakfast meetings compared to meetings held later in the day. 

“We decided to carry out our own research and the results speak for themselves: breakfast meetings are incredibly important to the continued success of London businesses."

The study of more than 100 workers from a cross-section of London businesses found that when it comes to judging what makes breakfast meetings a hit, 72 per cent of those surveyed said they were more alert and enthusiastic at breakfast events. 

Other reasons for success could be linked to the provision of a good quality breakfast menu, with 85 per cent of people saying eating breakfast increases their efficiency at work.

But Taylor-Smith said event planners could be missing out by ignoring the value of breakfast meetings, with 88 per cent of respondents saying less than half of the meetings they attend actually take place in the morning. 

"We wanted to champion the power of breakfast meetings and this led to the creation of London Breakfast Meetings Week, a week-long awareness event to encourage other businesses to reap the rewards of these early meet-ups,” added Taylor-Smith.

The results were unveiled at a breakfast meeting at The Deck, with agencies including Sledge, GES, MELON and Fisher Productions represented.

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