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Sustainability not a barrier for eight in 10 eventprofs

Sustainable Events Summit welcomes findings but says more work to be done to make industry greener

Pictured: the majority of event professionals don't believe sustainability is a barrier to creativity

More than 80 per cent of event planners say sustainability isn't a barrier to creativity, in a set of findings that have been welcomed by organisers of the Sustainable Events Summit (SES).

The results, taken from a survey of corporate planners from six global brands and agencies alongside 100 online surveys, are "encouraging" they say, and show the industry has moved on from talking about best practice to measurement and social procurement.

Other key findings were 61 per cent of respondents viewing the environment as the most important section of sustainability, and only a small minority, 18 per cent, who publish their event sustainability reports.

Organisers say improvements must be made in making sure brands consistently carry through sustainable practices to the delivery of their events.

The results were released at this year's SES at 30 Euston Square on Monday, and is available on the summit's website.

SES founding partner Rick Stainton of Smyle said: "What the research showed very clearly is that corporate event planners have a real passion for, and understanding of, the need for sustainable events. A number of the people we spoke to even believe that there is the potential for it to be a world-changing power if all event planners used their events to create a positive impact.

"This feeling was echoed by the discussions and debates during the summit and I am really encouraged by not only the findings of the report, but also the obvious willingness of everyone in the room to drive sustainability to the top of the industry’s agenda."

Fiona Pelham of Sustainable Events Ltd added: "A second dominant theme from the research is that planners’ understanding of sustainability is non-negotiable, demonstrating that sustainability is almost past the phase of being a trend and has now moved into being a requirement. This should influence the event industry's focus, training requirements and budget setting. 

"The Sustainable Events Summit 2016 has moved the conversation on from best practice and trends to an understanding of corporate planners’ expectations and requirements of future partnerships, from measurement to social procurement.

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