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TBA names Jack Morton's Mark Spragg as new MD

Current TBA MD Guy Horner will step up to the role of executive chairman at the agency

Pictured: Mark Spragg

TBA has appointed former Jack Morton senior vice president Mark Spragg as its new MD. 

Current MD Guy Horner will step up to the role of executive chairman.

Horner said: “I am delighted Mark has decided to join TBA to further strengthen the agency’s senior management team and to play a key leadership role in TBA’s next stage of growth. I look forward to working very closely with Mark moving forward, to continue to build on TBA’s reputation for delivering 'Bright Ideas Brilliantly Executed' for our leading global clients.” 

Horner has held the role of MD at the Euston-based agency for more than a decade and overseen a period of consistent sustained growth. 

Spragg joins on 1 February from Jack Morton Worldwide where he held roles as senior vice-president and director of operations, and before that was client director, group head at WRG Live. 

Spragg said: “It’s an amazing time to be joining TBA, a time when the talent and creative work in the agency is so strong, delivering exceptional results for its clients. I look forward to sharing my passion and professional knowledge, having worked in both independent and large group owned agencies, to build on TBA’s success alongside Guy and the team. 

“TBA is clearly a business which is well placed for continued commercial growth and rise in profile, with a creative flair, global delivery expertise and client servicing approach that stands them apart”. 

In 2015 TBA designed and delivered the Rugby World Cup 2015 Official Worldwide Partners hospitality programme as well as live experiences and brand campaigns across Europe, Africa, Asia and the US for global clients including Diageo, P&G, Lloyds Bank and Samsung.

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