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TRO launches new department to drive tech offer

Company launches TROi, a global department tasked with identifying and implementing tech trends

Pictured: Emanuele Ceppelli, TRO's new creative technology director EMEA

TRO has launched a specialist department to identify and implement "cutting-edge" technology solutions and has appointed a new creative technology director as the branch is rolled out.

The new global department, TROi, is tasked with discovering, developing and implementing new technology that can be applied to client experiences.

It comes as TRO welcomes Emanuele Ceppelli as creative technology director EMEA.

Michael Wyrley-Birch, TRO COO EMEA, commented: "We know all too well that technology is developing at an exponential rate. As a business, we are committed to spotting trends and emerging technologies that can support the experiences we create in live environments. Our ultimate objective is to get more people engaging with and sharing the experiences we create – and it’s exciting to see how creative technologies are helping us to achieve this."

Ceppelli joins TRO from OMNI ISG, where he was head of enterprise services, and he will work with TRO's global head of creative technology Craig McKay to develop digital experiences for clients.

McKay said: "Our mission is to remain at the forefront of innovative experience-based solutions, and so we’re pleased to welcome Emanuele into the TRO fold. His strong credentials will ensure we continue creating unique stand-out experiential activations across EMEA."

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