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TRO profits fall 4 per cent to £2m after investment

Company says decline due to staff and innovation investments, while new clients help keep turnover above £30m
16/12/2015

Michael Wyrley-Birch, COO, TRO EMEA

Investment in new talent and innovation has seen TRO Group's profits fall by 3.7 per cent in 2014.


The Isleworth-based experiential and marketing company recorded pre-tax profits of £1.99 million in the year ending 31 December 2014, slightly down from previous year's £2.06m.


New clients such as British Airways and Porsche helped turnover stay above £30m, following a 3 per cent decline from £31.86m.


Michael Wyrley-Birch, COO, TRO EMEA said: "We are delighted to report a strong performance in 2014, achieving all key strategic objectives and a turnover in excess of £30 million. 2014 was a year of re-securing major clients on three-year contracts – including Vauxhall’s events and experiential programme and the prestigious BMW PGA Championship which we delivered for the 11th consecutive year in May 2015.


"We were also proud to add new clients to the portfolio, in the form of British Airways, Porsche and Bupa and have delivered a number of high-profile events for each in 2015, including a unique behind the scenes British Airways brand experience for 13,000 guests and Porsche’s brand presence at Goodwood Festival of Speed.


"TRO continues to invest in the latest techniques and technologies, and talent, to ensure we are able to serve our clients with the most effective and creative experiential solutions. And our global footprint continues to grow to meet client needs across the world."


The company says 2014 was also a record year for recognition, after collecting 33 awards and commendations.

In the directors' statement accompanying the accounts, director Keith O'Loughlin said TRO would continue to expand its offerings. He said: "We are increasingly receiving client briefs that require TRO to have expertise in multiple markets. In order to protect existing business and secure new opportunities, our European and Asian operations have continued to expand, opening offices in Amsterdam and Bangkok in 2014."


In 2015 TRO was rocked by the sudden passing of its client services director Tom Gentle, who died in a sailing accident in September.


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