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TRO enlisted by beer brand Pravha for campaign

The experience agency has been carrying out staff training and consumer engagement
01/12/2017

Pictured: TRO has been training bar staff through an interactive game using an augmented reality app

TRO has been enlisted by beer brand Pravha for its new campaign.

The experience agency has been carrying out staff training and consumer engagement in a bid to build a buzz around the product.

Andrew Orr, client services director at TRO, said: “We’re thrilled to be working with Molson Coors’ premium beer portfolio, delivering this immersive experience for Pravha in a fun and memorable way. Education is paramount when it comes to achieving brand loyalty and melding creative tech with knowledgeable influencers has proved a successful storytelling method to communicate the brand’s unique proposition.”

TRO has been training bar staff through an interactive game using an augmented reality app – created in-house by TRO’s creative technology department.

A spokesperson from Tib Street Tavern in Manchester said: “The Pravha Influencer campaign really helped to educate our staff. The tasting evenings in particular have been great, and really beneficial to how my team understand the beers they are selling. Since launching the campaign, we’ve seen a strong increase in our Pravha sales.

“Many of our customers had not tried Pravha before, and after sampling it during the campaign have since gone on to purchase it again. The product knowledge aspect of the campaign also went down well with our customers, who were able to learn more about the heritage of the beer.”

The nationwide activity began in August and will continue into the New Year.


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