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The International Centre Telford invests £400k in new auditorium

The 1,450 capacity Ironbridge Suite Auditorium has been installed at the Midlands venue

Pictured: the new Ironbridge Suite Auditorium

The International Centre in Telford has invested £395,000 in a new 1,450 capacity auditorium.  

The new tiered theatre, the Ironbridge Suite Auditorium, has been installed in the one of the largest event suites at the privately-owned conference and exhibition centre.

The auditorium seating unit is retractable, enabling flexibility for a variety of event formats, including the option to have a ready-to-go auditorium and the potential to convert day theatre space to an evening cabaret gala dinner.

Tom Gray, chief executive of The International Centre, said: “Our aim at The International Centre has always been to keep our space simple so it can flex to meet the needs and imagination of event organisers.

“However, for our association and corporate markets we saw the potential to further enhance our Ironbridge Suite to offer comprehensive plenary packages to include production as well as a, ‘click and play’ option for quick turnaround events; those which require minimal rehearsal.  Our business purpose with this development is, not only to yield the space well, but also to enhance the number of event options the suite can offer.”

The new auditorium will also have built-in audio visual production systems, a high-definition projector, advanced full line array sound system and LED lighting with control desks; a significant investment to ensure events are fully supported by the very latest technology. 

Sammy Williams, relationship and business manager for UK Stroke Forum, said: “We are looking forward to hosting our 2018 and 2019 events at The International Centre, Telford. The new auditorium is a fantastic addition to the venue and this, alongside the existing facilities, offers the flexibility we need to deliver our main plenary sessions along with multiple seminars and training workshops.” 

The Ironbridge Suite Auditorium will be open for full use from December 2016.

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